Marcus Lindqvist taught high school agriculture in central Wisconsin for 27 years before retiring in 2018. He joined his local Lions club in 1996, when it had 41 members and met every Tuesday at a supper club outside town.

By 2012 the club was down to 17 members, most of them over 65. Marcus proposed dropping one of the two monthly meetings and replacing it with a standing work night: vision screenings at elementary schools in the fall, a hearing aid collection drive in winter, and trail maintenance in summer. New members were invited to work nights first and to dinner meetings later. Within five years the club had 38 members, and the median age had fallen from 68 to 51.

He served as zone chair and later as a district membership coordinator for 22 clubs in towns under 15,000 people. He recorded which projects drew new volunteers and which only retained existing members, and published the results in a district newsletter series that three other districts later reprinted.

Marcus speaks at district and multiple district conventions on rural membership, project-based recruiting, and keeping volunteers past their first year. He lives in Wausau and still runs the fall vision screening schedule.