Notes from people who build members.
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Rotary’s Membership Ecosystem: From Recruitment to Retention to Belonging
1.4 Points
North America attracts members at about fifteen percent and loses them at about seventeen. The whole argument lives in that gap.Every Industry Has Attrition. Not Every Industry Is Surprised by It.
Gyms lose a larger share of their members every year than Rotary does. They just plan for it.The Day It Stopped Being One Person
Thirty-five percent of North America's new companion and satellite clubs came out of one person's calendar. That was never something to celebrate.We Already Know Why They Don't Join
One club president stopped guessing and asked fifteen non-Rotarians directly. Both answers were things his club could have fixed years ago.The Objection Is the Same in Every Language
Pennsylvania, the United Kingdom and Lebanon are three different Rotary worlds. Their clubs raise the identical objection.
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